Link Building Strategies To Improve Search Rankings

SEO has become see as somewhat of a black magic - with search rankings being promoted as unpredictable. But that is not the case. All website pages are analyzed by the search engines for two things.

1. On Page SEO (Title Tags, Keyword Density Etc)
2. Off Page SEO (Link Building)

While there is only so much that we can do with on page seo, our link building potential is almost endless and one of the best ways that I heard how Google handles link building is:

Each link to a website is like a thumbs up from that site to Google, that your site is ok. However, some websites are cooler than others so Google puts more weight to their vote than to others.

So that is all good and well, what what are some of the link building strategies that we can put to work so that our search engine rankings shoot to the top o the search engines?

5 Link Building Strategies You Can Put To Work Today

Before we look at different strategies, a great way to maximize the seo work on your website is link building outsourcing. Having other people doing your link building allows you to focus on creating quality content.

But the important thing to remember is that without the right keyword research, all the link building and onpage seo in the world will not help you gain additional traffic to your websites. For keyword research, I use software called Market Samurai - which makes the whole process a breeze.

1. Directories

   This seems to be where everyone new to seo starts. While directories do not carry a massive weight anymore, but the one benefit is that it gives you a diverse range of links that provide a base for your link building campaign.

2. Articles

   Writing articles for backlinks is becoming a forgotten strategy as more people turn to social media, but there is a lot of value in this strategy if you use the right tools. If you start with writing for Ezine Articles and when you are ready to ramp up your article marketing you could use a program such as Article Submission ( I just use the free version myself.)

3. Forums

   There are two different forum marketing strategies - quantity and quality. You can focus on one or two forums and post often and build relationships, or you can start creating forum profiles in a range of forums (changing the signature to include your links) and get your backlinks that way. There are benefits for each strategy and if you really want to really ramp this strategy up you can outsource link building (and get someone else to do the work for you).

4. Blog Comments

   If you are a fan of blogs, then you may already know about the benefits of blog comments in seo. The thing that you need to make sure is that the comments you are writing are 'do-follow' (which means Google counts them), and that you follow the commenting guidelines of each blog - so you don't get caught as spam.

5. Guest Posting

   One of the best way to get quality links is to find really strong websites and offer to write a guest post on them (if they are a blog). The majority of people will not link swap anymore so by writing a post for another blog, you are usually allowed to include a link or two at the end of each post.

These 5 strategies will give you a fantastic start your link building campaign! These seo services will only work if you make them a regular effort to continually build links on a monthly basis.

What Link Building Strategies Do You Use?